Stop getting ghosted Start getting hired
We help content marketers, copywriters, and creatives break into content design with portfolios that show hiring teams exactly how you think, so you can finally land roles that match your talent.
content built for teams at:
Real talk, writer to writerYou've mass applied. You've rewritten your resume. You've done the LinkedIn visibility hacks
None of it worked because you're missing the one thing that actually matters ↙
Hiring teams don't care about your certificates or how many drafts you've edited. They want to understand how you think
Your portfolio needs to show strategy, research, and the reasoning behind every decision. That's what separates "thanks for applying" from "when can you start?"
Why hiring teams still need writers (and always will)
You've probably wondered if AI made your skills obsolete. Maybe you've spiraled at 2 a.m. thinking everyone's moving forward while you're stuck.
Here's what actually happened.
AI made mediocre writing obsolete. Strategic thinkers who understand users, solve real problems, and make thoughtful decisions? More valuable than ever.
Three key points:
✢ AI tools generate words, but you explain why decisions were made → Hiring teams pay for judgment, context, and the ability to navigate tradeoffs. Not output.
✢ AI tools can't build trust with users or understand what they actually need → You can. That's the skill teams are desperate for, and it's what separates writers who stay stuck from those who level up.
✢ Strong portfolios show your thinking process, not just polished final copy → When you can walk someone through your research, your strategy, and why you made specific choices, you become someone teams can't function without.
We teach writers to think strategically and build portfolios that prove it.
Your brain, your creativity, your ability to solve problems with words? That's your edge. We just help you make it obvious.
No pointless pep talks. No 47-module “masterclasses”
Just the clarity, feedback, and receipts that make you hireable AF
The shortcut from “just a writer” to “hireable content designer”
At The Content Design Co., we help ambitious writers break into content design with portfolios that hiring teams actually trust.
We don't just teach theory. We build finished case studies that prove you can do the work, give you the confidence to own your skills in interviews, and create a clear path from where you are to where you want to be.
What makes us different:
✢ Guided case studies → You learn by doing. Build real projects that show your research, strategy, and decision-making process, the kind that makes hiring managers say "finally, someone who gets it."
✢ Hands-on feedback + mentorship → Get clear direction and edits from Roxana, who's built content for Meta, bp, and Citi. No generic advice, just what actually works.
✢ A finished, job-ready portfolio → Walk away with proof of your skills, clarity on how to talk about your process, and a portfolio that opens doors instead of collecting dust.
What you'll get:
A portfolio that proves you think strategically, not just that you can write pretty sentences
The skills that make product teams fight to work with you: research, user flows, testing, iteration
Confidence to talk about your impact in interviews without second-guessing yourself
Real people. Real portfolios. Real results.
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Diana ✴ Product manager
The Content Design Co. course was an excellent experience, combining practical tools with clear strategies for crafting impactful content. The lessons were packed with useful information, and the supportive environment made it easy to apply new skills. I highly recommend this course to anyone looking to refine their content design abilities and create meaningful work!
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Anna ✴ Therapist
The content design course I took was very insightful and practical with clear guidance throughout the process. The lessons were engaging and interesting. It’s a fantastic course for anyone looking to enhance their content design skills!
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Laura ✴ UX designer
In just 3 weeks, I went from curious beginner to confident professional with a case study to show off to hiring managers or clients. Video lessons and hands on workbooks break it down and live group trainings where you can ask all your questions and get feedback Rox was amazing!
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Madison ✴ Writer
By the end of the course, I felt that I mastered the entire design process from research and strategy to writing, to visual consistency and testing.
3 ways to start
Ready to stop guessing and start building?
Mini Portfolio
Quick, focused, and done in hours
Create your first legit content design case study with no UX background required
Get a taste of the work and a piece you can actually show off
Best for: Writers who want to test the waters before committing to a full program
Group Portfolio
Learn, build, and be seen
A live cohort with accountability, community, and expert feedback that keeps you moving when imposter syndrome hits
Finish with a complete case study and the skills to explain your design decisions
Best for: Writers ready to make the transition and want support from others on the same journey
Custom Portfolio
Fast-track your glow-up
Work on a real client project with Roxana by your side
You'll get personalized coaching, live strategy sessions, and hands-on support as we create a case study together from an actual brief
Best for: Writers who want intensive 1:1 guidance and a portfolio piece that solves real business problems
Can’t decide?
Compare all three and find the one that makes you say “hell yes”
Meet your mentor
Roxana Shirazi, founder of The Content Design Co.
Content designer, strategist, and tough-love mentor for writers ready to stop playing small
Hi, I'm Roxana.
I started as a burned-out writer who thought more hustle was the answer (spoiler: it wasn't.)
Learning to position my words as design changed everything. That shift led to collaborations with Meta, bp, and Citi, and built the six-figure career I always wanted.
Now I teach writers to do the same. Build portfolios that prove your thinking, land interviews with hiring teams, and finally earn what you're worth.
I know what it's like to feel stuck, overlooked, and unsure if you'll ever break through. I also know exactly what it takes to get to the other side. No BS. No theory you'll never use. Just what actually works.
two options, loveKeep sending the same portfolio and hope it lands
orStart building a portfolio that gets recruiters to hit reply
More Co.- Creator love 🖤
Patrick
Overwhelmed solo learner → Structured portfolio builder
If I had tried to piece this together on my own, it would have been nearly impossible—and definitely time-consuming.
But Roxana has condensed everything into just three weeks in a way that’s not only compelling, but also incredibly easy to understand and apply.
Alyson
Scattered portfolio → Strategic showcase
Before the portfolio starter pack, my portfolio was all over the place. Random samples, no clear story, just chaos. I had no idea what pieces to choose or how to present them in a way that actually said, this is what I'm all about.
Then I found The Content Design Co. and it totally changed the game.
Free download
Stop overthinking what belongs in your portfolio
The Portfolio Checklist lays out exactly what to include so you can build a portfolio that gets you noticed…and hired
FAQs
Questions you're probably asking
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This program is designed for content marketers, copywriters, journalists, and academics ready to break into content design.
If you're tired of being overlooked for roles you know you could crush, ready to stop mass applying and start getting callbacks, and want to earn six figures instead of staying stuck at rates that don't reflect your skills, then yes, this is for you.This is NOT for you if you're looking for creative writing or journalism coaching, want another certificate to add to your LinkedIn profile, or aren't ready to build an actual case study that shows your strategic process.
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No. We've helped journalists, academics, marketers, and copywriters make this transition. If you can write and think critically, you can do this work.
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The Mini Portfolio takes hours, not weeks. The Group Portfolio is structured so you can make progress even with a full-time job. And with Custom Portfolio, we work around your schedule.
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A portfolio alone won't guarantee a job, but it's the single biggest thing holding you back right now.
We also teach you how to talk about your work in interviews, how to position yourself, and how to show hiring teams you understand the role. -
Product teams are desperate for people who can think strategically about content.
What's oversaturated are writers who only have writing samples. That's exactly why a case study that shows your process matters so much. -
Most courses teach theory. We build finished work. You'll walk away with an actual case study in your portfolio, not just knowledge about how to make one someday.
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The Mini Portfolio can be done in a few focused hours. The Group Portfolio runs for 3 weeks with live sessions and community support. The Custom Portfolio timeline depends on your schedule and the project scope, but most students complete their case study within 4-6 weeks.